U-GO
Privacy Policy
Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a booking through https://u-go.stays.net/ (hereinafter, the “Site”).
1. Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or accommodation listings you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information through the use of the following technologies:
2. Cookies
Below is a list of the cookies that may be used on the Site. This information is provided so that you may decide whether you wish to disable or delete them:
_session_id: unique session token used to store information about your session, such as the referring page or landing page.
_website_visit: does not store personal data and may remain active for up to thirty (30) minutes after the last visit. It may be used by the Site provider’s internal analytics system to record the number of visits.
_website_uniq: does not store personal data and may expire at midnight on the day following the visit. It may be used to count the number of visits made by a single user.
cart or booking_session: unique token that may remain active for a limited period and stores information about the accommodations, dates, services, or booking options selected by the user.
_secure_session_id: unique session token used to maintain the security and continuity of the user session.
storefront_digest: unique token that may be used to determine whether a visitor has authorization to access restricted areas of the Site.
U-GO may also use the following technologies:
“Log files,” which track actions occurring on the Site and collect data such as IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
“Web beacons,” “tags,” and “pixels,” which are electronic files used to record information about how users browse and interact with the Site.
When you make or attempt to make a booking through the Site, we may also collect certain information from you, including your name, billing address, identification information, payment information, email address, telephone number, selected accommodation, booking dates, number of guests, and any other information required to complete the booking. We refer to this information as “Booking Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Booking Information.
3. How we use your personal information
We use the Booking Information collected through the Site primarily to process and manage bookings, including verifying payment information, confirming the selected accommodation, coordinating check-in and check-out, issuing invoices or booking confirmations, and providing assistance before, during, and after the stay.
We may also use Booking Information for the following purposes:
To communicate with you regarding your booking, accommodation, payment, check-in, check-out, or customer service requests.
To review bookings for potential fraud, unauthorized activity, or security risks.
To provide you, in accordance with the preferences you have communicated to us, with information or advertising related to our accommodations, services, promotions, or offers.
To comply with legal, accounting, tax, tourism, and regulatory obligations.
We use the Device Information collected to help us identify potential risks and fraudulent activity, particularly through the analysis of IP addresses, and more generally to improve and optimize the Site.
This may include generating reports and statistics about how users browse and interact with the Site and evaluating the effectiveness of our advertising and marketing campaigns.
4. Sharing your personal information
We may share your Personal Information with third parties that assist us in operating the Site, processing bookings, managing payments, providing accommodation services, communicating with guests, analyzing Site usage, or carrying out marketing activities, as described in this Privacy Policy.
The Site is operated through the Stays platform. Therefore, certain Personal Information may be processed by Stays and its technology providers in accordance with their own privacy policies and terms of service.
We may also use analytics services, such as Google Analytics, to help us understand how users interact with the Site. These providers may collect information through cookies or similar technologies in accordance with their respective privacy policies.
Additionally, we may share Personal Information when necessary to comply with applicable laws and regulations, respond to a subpoena, court order, search warrant, or other lawful request for information, protect our rights, prevent fraud, or safeguard the security of U-GO, its guests, property owners, suppliers, or third parties.
5. Behavioural advertising
As described above, we may use your Personal Information to provide you with targeted advertising or marketing communications that we believe may be of interest to you.
Targeted advertising may be managed through third-party platforms such as Facebook, Google, Bing, or other digital advertising providers. Each provider offers its own tools for managing advertising preferences and opting out of personalized advertising.
You may manage your advertising preferences directly through the settings made available by each platform or through the privacy and advertising settings of your browser or device.
6. Do Not Track signals
Please note that the Site may not automatically change its data collection and usage practices when it receives a “Do Not Track” signal from your browser.
However, you may configure your browser to reject, block, or delete cookies, subject to the available browser settings. Disabling certain cookies may affect the operation or functionality of the Site.
7. Your rights
You have the right to know, access, update, rectify, and request the deletion of your Personal Information, as well as to revoke the authorization granted for its processing, where legally applicable.
You may also request information regarding the use made of your Personal Information and file a complaint with the competent authorities if you consider that your rights have been violated.
Residents of the European Economic Area or other jurisdictions with specific data protection regulations may have additional rights, including the right to object to processing, request processing restrictions, or request data portability, where applicable.
Personal Information may be processed or stored outside the country in which the user resides, including in countries where technology, payment, hosting, communication, or analytics service providers operate. In such cases, U-GO shall seek to ensure that the processing is carried out in accordance with applicable data protection regulations.
8. Data retention
When you make or attempt to make a booking through the Site, we may retain your Booking Information for our records for as long as necessary to provide the contracted services, comply with legal, accounting, tax, tourism, or contractual obligations, resolve disputes, prevent fraud, and protect the rights of U-GO and third parties.
You may request the deletion of your information when there is no legal or contractual obligation requiring its retention.
9. Minors
The Site is not intended for use by persons under eighteen (18) years of age without the authorization and supervision of their parents or legal guardians.
U-GO does not knowingly collect Personal Information directly from minors without the required authorization, except where necessary to comply with accommodation registration obligations or other applicable legal requirements.
10. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, legal requirements, regulatory obligations, or operational needs.
Any changes shall take effect upon publication on the Site. We recommend reviewing this Privacy Policy periodically.
11. Contact us
For more information about our privacy practices, to exercise your rights, ask a question, or submit a complaint, you may contact us through the following channels:
U-GO S.A.S.
Tax ID No. 901.583.811-6
Address: Avenida 19 No. 105-52, Bogotá, D.C., Colombia
Email: operaciones@u-go.com.co
WhatsApp: 3138709343
Website: www.u-go.com.co
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a booking through https://u-go.stays.net/ (hereinafter, the “Site”).
1. Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or accommodation listings you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information through the use of the following technologies:
2. Cookies
Below is a list of the cookies that may be used on the Site. This information is provided so that you may decide whether you wish to disable or delete them:
_session_id: unique session token used to store information about your session, such as the referring page or landing page.
_website_visit: does not store personal data and may remain active for up to thirty (30) minutes after the last visit. It may be used by the Site provider’s internal analytics system to record the number of visits.
_website_uniq: does not store personal data and may expire at midnight on the day following the visit. It may be used to count the number of visits made by a single user.
cart or booking_session: unique token that may remain active for a limited period and stores information about the accommodations, dates, services, or booking options selected by the user.
_secure_session_id: unique session token used to maintain the security and continuity of the user session.
storefront_digest: unique token that may be used to determine whether a visitor has authorization to access restricted areas of the Site.
U-GO may also use the following technologies:
“Log files,” which track actions occurring on the Site and collect data such as IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
“Web beacons,” “tags,” and “pixels,” which are electronic files used to record information about how users browse and interact with the Site.
When you make or attempt to make a booking through the Site, we may also collect certain information from you, including your name, billing address, identification information, payment information, email address, telephone number, selected accommodation, booking dates, number of guests, and any other information required to complete the booking. We refer to this information as “Booking Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Booking Information.
3. How we use your personal information
We use the Booking Information collected through the Site primarily to process and manage bookings, including verifying payment information, confirming the selected accommodation, coordinating check-in and check-out, issuing invoices or booking confirmations, and providing assistance before, during, and after the stay.
We may also use Booking Information for the following purposes:
To communicate with you regarding your booking, accommodation, payment, check-in, check-out, or customer service requests.
To review bookings for potential fraud, unauthorized activity, or security risks.
To provide you, in accordance with the preferences you have communicated to us, with information or advertising related to our accommodations, services, promotions, or offers.
To comply with legal, accounting, tax, tourism, and regulatory obligations.
We use the Device Information collected to help us identify potential risks and fraudulent activity, particularly through the analysis of IP addresses, and more generally to improve and optimize the Site.
This may include generating reports and statistics about how users browse and interact with the Site and evaluating the effectiveness of our advertising and marketing campaigns.
4. Sharing your personal information
We may share your Personal Information with third parties that assist us in operating the Site, processing bookings, managing payments, providing accommodation services, communicating with guests, analyzing Site usage, or carrying out marketing activities, as described in this Privacy Policy.
The Site is operated through the Stays platform. Therefore, certain Personal Information may be processed by Stays and its technology providers in accordance with their own privacy policies and terms of service.
We may also use analytics services, such as Google Analytics, to help us understand how users interact with the Site. These providers may collect information through cookies or similar technologies in accordance with their respective privacy policies.
Additionally, we may share Personal Information when necessary to comply with applicable laws and regulations, respond to a subpoena, court order, search warrant, or other lawful request for information, protect our rights, prevent fraud, or safeguard the security of U-GO, its guests, property owners, suppliers, or third parties.
5. Behavioural advertising
As described above, we may use your Personal Information to provide you with targeted advertising or marketing communications that we believe may be of interest to you.
Targeted advertising may be managed through third-party platforms such as Facebook, Google, Bing, or other digital advertising providers. Each provider offers its own tools for managing advertising preferences and opting out of personalized advertising.
You may manage your advertising preferences directly through the settings made available by each platform or through the privacy and advertising settings of your browser or device.
6. Do Not Track signals
Please note that the Site may not automatically change its data collection and usage practices when it receives a “Do Not Track” signal from your browser.
However, you may configure your browser to reject, block, or delete cookies, subject to the available browser settings. Disabling certain cookies may affect the operation or functionality of the Site.
7. Your rights
You have the right to know, access, update, rectify, and request the deletion of your Personal Information, as well as to revoke the authorization granted for its processing, where legally applicable.
You may also request information regarding the use made of your Personal Information and file a complaint with the competent authorities if you consider that your rights have been violated.
Residents of the European Economic Area or other jurisdictions with specific data protection regulations may have additional rights, including the right to object to processing, request processing restrictions, or request data portability, where applicable.
Personal Information may be processed or stored outside the country in which the user resides, including in countries where technology, payment, hosting, communication, or analytics service providers operate. In such cases, U-GO shall seek to ensure that the processing is carried out in accordance with applicable data protection regulations.
8. Data retention
When you make or attempt to make a booking through the Site, we may retain your Booking Information for our records for as long as necessary to provide the contracted services, comply with legal, accounting, tax, tourism, or contractual obligations, resolve disputes, prevent fraud, and protect the rights of U-GO and third parties.
You may request the deletion of your information when there is no legal or contractual obligation requiring its retention.
9. Minors
The Site is not intended for use by persons under eighteen (18) years of age without the authorization and supervision of their parents or legal guardians.
U-GO does not knowingly collect Personal Information directly from minors without the required authorization, except where necessary to comply with accommodation registration obligations or other applicable legal requirements.
10. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, legal requirements, regulatory obligations, or operational needs.
Any changes shall take effect upon publication on the Site. We recommend reviewing this Privacy Policy periodically.
11. Contact us
For more information about our privacy practices, to exercise your rights, ask a question, or submit a complaint, you may contact us through the following channels:
U-GO S.A.S.
Tax ID No. 901.583.811-6
Address: Avenida 19 No. 105-52, Bogotá, D.C., Colombia
Email: operaciones@u-go.com.co
WhatsApp: 3138709343
Website: www.u-go.com.co